Arcadian Brand GuidelinesFollow these brand guidelines to maintain the integrity of the brand on public facing platforms.
Arcadian Style Guide
This simple kit is for using the Arcadian logo in conjunction with our trademark guidelines.
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Logo with Gradient
The logo with gradient blue is the primary logo.
The primary logo on black is preferred.
On lighter backgrounds, the dark grey logo can be used.
The “A” in the logo acts as the icon.
This is the Arcadian icon in a rounded square.
This is the Arcadian icon in a circle.
To maintain the legibility of the Arcadian logo, clearspace of at least 25px must surround the logo at all times.
This is clearspace around the primary logo.
This is clearspace around the icon.
Blue is the primary color of the Arcadian brand. The gradient color is preferred but if necessary, the solid blue color is an option.
The gradient contains hex codes #0000FF and #00FFFF.
The solid color blue hex code is #005BFF.
The Arcadian logo should not be altered. These logo standards apply for all content that is owned and controlled by Arcadian, including cobranding and partnerships.
Don’t distort the logo.
Don’t skew the logo.
Don’t put a glow behind the logo.
Don’t alter the colors.
Don’t tilt the logo.
Don’t place the logo on a colored background – even our brand colors.
Don’t place the logo over a pattern of any kind.
Don’t use the logo within a sentence.
Don’t place the logo on top of an object.
Don’t use a keyline or stroke around the logo.
Last updated: January 8, 2023
Arcadian Trademark Guidelines
Arcadian’s Trademark Guidelines (the “Guidelines”) have been created to help our partners, licensees, and other authorized third parties (collectively, “You”) understand how to use Arcadian’s brand assets correctly, including Arcadian logos, trademarks, service marks, and any other word, name, phrase, image, or other designation that identifies the source or origin of any of Arcadian’s products or services (“Arcadian Brand Assets”). You are permitted to use the Arcadian Brand Assets only in accordance with these Guidelines and the Arcadian Style Guide above. Any use of the Arcadian Brand Assets contrary to the Guidelines or Style Guide is prohibited. Arcadian reserves the right to revise or update the Guidelines and Style Guide at any time in its sole discretion.
The Arcadian Brand Assets are valuable Arcadian intellectual property. By using or making reference to any Arcadian Brand Asset, you agree to comply with the Guidelines and the Arcadian User Terms of Service. You also acknowledge that Arcadian is the sole owner of the Arcadian Brand Assets, agree not to challenge or interfere with Arcadian’s rights in its Brand Assets, and agree that all goodwill derived from use of the Arcadian Brand Assets inures only to the benefit of Arcadian. We may review use of our Brand Assets at any time, and we reserve the right to terminate or modify any permissions granted by Arcadian.
HOW TO USE (AND HOW NOT TO USE) ARCADIAN BRAND ASSETS
You may only use the Arcadian Brand Assets in the most current form provided by Arcadian in the Arcadian Style Guide above and in accordance with these Guidelines, including the do’s and don’t’s outlined below:
Do not use the Arcadian Brand Assets as part of any of your own trademarks, logos, company names, icons, product or feature names, domain names, social media handles, or avatars. For example, do not physically combine or intermingle any Arcadian Brand Assets with your own trademarks or logo; they must remain separate.
Do not modify the Arcadian Brand Assets in any way, including by changing any colors or dimensions, obstructing or printing over any part of the asset, or adding your own design elements.
When you are designing your own website and marketing materials, do not imitate the distinctive look and feel of any of Arcadian’s website, apps, logos, trade dress, slogans, taglines, color scheme, icons, or marketing materials. Also, do not register or use a domain name that incorporates “Arcadian” or any confusingly similar term in the domain name itself.
Do not use any Arcadian Brand Asset in a damaging or derogatory way, or in connection with any social media or website that violates any law or Arcadian’s User Terms of Service.
Trademarks are adjectives; be careful when using any Arcadian trademark in text. Refrain from using any Arcadian trademark as a noun or verb, or in a plural or possessive form. For example, you can use the Arcadian trademark as an adjective followed by the appropriate noun identifying the relevant product or service (e.g., “the Arcadian® collaboration work management platform”).
When you reference Arcadian, your reference must clearly and accurately indicate your relationship to Arcadian.
Do not use the Arcadian Brand Assets in a way that suggests or implies sponsorship or endorsement by Arcadian, or any affiliation with Arcadian, including but not limited to making the Arcadian Brand Assets larger or more prominently placed than your own house brand or trademark.
If you have questions about these Guidelines or proper use of the Arcadian Brand Assets, please contact email@example.com.